LIAM HAWRY
I help brands fly.
Launch Leader.
My work ships.
Having led hundreds of successful development projects, I bring deep technical knowledge and strategic understanding to the myriad constraints of CPG product launches.
Business & Brand Strategy | Sketching & Concept Ideation
Sourcing & Program Support | Visualization & 3D Printing
Brand Steward.
I tell stories.
Much of my experience has been working directly with founders and CEOs, to understand and then translate brand visions into relevant, impactful, and practical solutions.
Process Pilot.
I navigate to create.
Every project is unique, and the design process should reflect this. From project intake to early insights, sketch, refinement, verification, and validation— I bring creative expertise to drive the process throughout.
Real McCoy.
Design is nice—
when it works.
As an independent consultant and as a longtime leader within Berlin Packaging's design division, I've added meaningful value (> $100m) to many thrilled customers along the way.
department leader | design director
Product Manager | industrial designer
cross-functional | strategist
Hot Topic.
My forté is fuego.
I'm a go-to expert in the arenas of Cannabis, Beauty, and Sustainability, developing innovative and patented products for these priority segments.
My work and leadership in Sustainability spans more than 20yrs.
Number Cruncher.
I Excel in design.
And vice versa. I've built complex ROI frameworks and process maps (often from scratch) to solicit funding, track investments, and manage a portfolio of future-focused innovation.
Out There.
Out in reality.
I thrive outside. And design requires it.
From my early days co-founding a start-up to leading large customer engagements, owning whiteboards, consumer ethnography, factory visits, or training large sales teams, my experience has always been very hands-on, and out in front.
dynamic | disruptive
versatile | curious
passionate | empathic
