I help brands fly.
With grounded expertise in commercialization, I lead creative product development from learnings to launch.

Let's collaborate:
Launch Leader.
My work ships.

Having led hundreds of successful development projects, I bring deep technical knowledge and strategic understanding to the myriad constraints of CPG product launches.
Brand Steward.
I tell stories.

Much of my experience has been working directly with founders and CEOs, to understand and then translate brand visions into relevant, impactful, and practical solutions.
The Honest Company Beam Suntory Softsoap Downy CeraVe Ecolab Walgreens Morton Salt AB InBev PRAVANA
Process Pilot.
I navigate to create.

Every project is unique, and the design process should reflect this. From project intake to early insights, sketch, refinement, verification, and validation— bringing creative expertise to drive the process throughout.
department leader | design director
Product Manager | industrial designer
cross-functional | strategist
Real McCoy.
Design is nice—
when it works.

As an and independent consultant and long-time leader within Berlin Packaging's design division, I've added meaningful value (> $100m) to many thrilled customers along the way.
Hot Topic.
My forté is fuego.

I'm a go-to expert in the arenas of Cannabis, Sustainability, and E-commerce, having spent time developing a pipeline of proactive  innovation for these priority segments.

My work in Sustainability spans more than 20yrs.
Number Cruncher.
I Excel in design.

And vice versa. Leading an internal NPD department, I've built complex ROI frameworks and process maps (often from scratch) to solicit funding, track investments, and manage a portfolio of future-focused innovation.
dynamic | disruptive
versatile | curious
passionate | empathic
Well Rounded.
Well, working on it.

While focused largely in the arena of rigid packaging, I've learned  a very broad set of skills, being described recently as a "Swiss-Army-Knife".

Understanding my self is an ongoing deliberate process. This map shows my top strength and growth areas.
Out There.
Out in reality.

I thrive outside. And design requires it.

From my early days co-founding a start-up to leading large customer engagements, owning  whiteboards, consumer ethnography, factory visits, or training large sales teams, my experience has always been very hands-on, and out in front.
Future Focused.
Bring it on.

I look forward to finding new chances to swing big, collaborate grandly, and apply my passions toward purpose.
Business & Brand Strategy | Sketching & Concept Ideation
Sourcing & Program Support | Visualization & 3D Printing

For full project stories, inquiries, or simply to talk shop, feel free to reach out: